Posts Tagged ‘product development’

Google Wave: approaching singularity

January 13th, 2010 | 3 Comments »

Google Wave is an incredible new… thing, it’s tough to explain… even tougher to keep from getting excited about.

  • Share/Bookmark

Don’t Wear White!

September 14th, 2009 | No Comments »

In spirit of our reminder to our e-blast subscribers not to wear white (since labor day has passed), I wanted to share some marketing faux pas, which I would say are far more embarrassing (and costly) than a white jacket! From Ahajokes.com, examples of translations in advertising gone awry: Coors put its slogan, “Turn it [...]

  • Share/Bookmark

Developing a product?

February 24th, 2009 | 1 Comment »

There are so many things that go into product development and by the end, it comes down to the packaging and the launch. We can help with that for sure. But I found a Case Study about Mercedes Benz a while back that I thought it was really useful. They used direct mail and the [...]

  • Share/Bookmark