GCI Advertising Agency BlogThe New MAD | GCI Advertising Agency Blog http://blog.gciad.com Fresh Design & Advertising Finds Wed, 16 Nov 2011 02:33:36 +0000 en hourly 1 http://wordpress.org/?v=3.1 The New MAD http://blog.gciad.com/2009/news/the-new-mad http://blog.gciad.com/2009/news/the-new-mad#comments Wed, 25 Mar 2009 18:28:42 +0000 Martha http://blog.gciad.com/?p=139 I go to New York City at least once a year to visit my family. I don’t tour around too much because I spent many years living there. Mostly I hang with my sister and catch up with the family and in the process I weave my way through the various neighborhood and shops. Next visit though, I plan to check out the new Museum of Arts and Design (MAD) at 2 Columbus Circle. It just opened in September 2008. Formerly the American Craft Museum (chock full of folk art, which I love) it was located across the street from The Museum of Modern Art — quite the contrast. 

MAD still has folk art (part of  the permanent collection, Permanently MAD), but has expanded to include a gorgeous collection of design. The biggest buzz, however, is the building itself. It has been transformed. I can’t tell you how many times I walked past the original “lollipop” structure. Check out the before and after shots. If you’re really interested, there’s a NY Times video clip on how the architects made the leap.

—Martha

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2 Columbus Circle Before. Note the "lollipop" motif at ground level.

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2 Columbus Circle After

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