GCI Advertising Agency BlogFreeRice.com | GCI Advertising Agency Blog http://blog.gciad.com Fresh Design & Advertising Finds Wed, 16 Nov 2011 02:33:36 +0000 en hourly 1 http://wordpress.org/?v=3.1 FreeRice.com http://blog.gciad.com/2009/uncategorized/freericecom http://blog.gciad.com/2009/uncategorized/freericecom#comments Thu, 26 Mar 2009 18:53:12 +0000 James http://blog.gciad.com/?p=164 This morning I found my 10 year old son, Cameron, eating his Cheerios in front of a laptop. I’m usually a little sensitive about my kids eating around the laptop, especially when milk is involved, but I was shocked to see him playing a math multiplication game. I asked him what he was doing and he told me, as he pointed to a rice bowl on the screen, that he was helping feed people who are hungry. Intrigued, I sat down and watched him for a couple minutes. Every time he got a question right a little more rice was added to the bowl. FreeRice.com was the website he was on. I did some research after he left for school. For every right answer, FreeRice.com donates 10 grains of rice through the UN World Food Program. It doesn’t sound like much but just yesterday alone they donated 71,701,720 grains of rice, enough to feed almost 4,000 people a full days supply of food. The ironic thing is that I’ve tried getting Cameron interested in on-line math games that blow up aliens or sink pirate ships and he’s never been interested. Here’s a video that explains how it works.

-James

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