GCI Advertising Agency BlogTips On How To Avoid Getting a Bad Sender Reputation | GCI Advertising Agency Blog

Tips On How To Avoid Getting a Bad Sender Reputation

Carly — Thu, 09 Jun 2011 18:29:02 +0000

No one wants to be labeled a spammer. But in this day and age when 90% of all emails are considered spam, how does one avoid being blacklisted? There are a few tips you can you can assure your emails land in your recipient’s inbox not in the dread Spam folder.

1. Monitor your levels of complaints, hard bounces and spam rates. If you’re emailing in large volumes, it is critical that your complaint, hard bounce and spam rates remain low. A complaint occurs when a recipients hits the ‘report spam button’ at the end of the email. Your Internet Service Provider (ISP) will assume that you are a spammer based upon the amount of recipients hitting that button.

2. Don’t hesitate to pull any emails. Hard bounces are the amount of emails that are being sent back to a sender. This can occur when you are emailing to unknown or non-existent email addresses.

3. Make sure your Internet Provider knows who you are. You can authenticate your emails through Sender Policy Framework, Sender ID or Domain Keys. Just know that you should not rely on authentication alone, since spammers are known for also authenticating their IP addresses.

If you do find yourself with a bad reputation, no need to panic, it can be fixed. It’s just a matter of taking the time to assess your levels of complaints and making sure you are emailing to real addresses.

Speaking of customer service…

Paul — Mon, 14 Jun 2010 22:08:51 +0000

If you missed our last e-blast scroll down a bit and check out the post titled, “Real Life Customer Service Tales”. Since we sent that out we have managed to train Tugs to be our new phone wizard. He’s been getting quite pooped.

It's fool-proof! If the phone rings, I'll wake up!

-Paul

If you haven’t been to the rest of our site lately…

Jenny — Tue, 08 Jun 2010 00:05:05 +0000

then you’re missing out!

On our homepage, you’ll find an icon to sign-up for our G-whiz e-blasts (which are pretty much incredible.) If you aren’t getting them, then you’re only getting half the impact of some of our blog posts!

What else? Our portfolio is continuing to grow. You should be sure to take a look at some of the slick design work that has been happening around GCI.

Bottom line? Don’t be a square! Click the GCI logo at the top of the page and get ready for some awesomeness.

The Art of Advertising

Paul — Fri, 28 Aug 2009 03:08:31 +0000

We do everything advertising day-in day-out and we love our jobs! And sometimes we really let our creative juices flow just for the fun of it. Check out these neat and totally original wallpaper graphic designs created by our staff. If you see one you like, download it and give your desktop a little GCI sizzle. It’s as easy as 1-2-3!

To use any of these wallpapers click on your desired resolution (not sure which? 1600×1200 is a pretty safe bet for most monitors).
Once the image fully loads in a new window right-click and select ‘set as desktop wallpaper’ or some similar option (may vary from browser to browser).
Voila! New desktop hotness, straight from our brains to your computer! Hooray!

Enjoy! -The Team

Who Fruited?

1920×1080 | 1600×1200 | 1280×1024 | 1024×768

What is art?

1920×1080 | 1600×1200 | 1280×1024 | 1024×768

Sand Face

1920×1080 | 1600×1200 | 1280×1024 | 1024×768

Let Them Advertise

1920×1080 | 1600×1200 | 1280×1024 | 1024×768

Light Writing

1920×1080 | 1600×1200 | 1280×1024 | 1024×768

Golly Gee

Jenny — Thu, 18 Jun 2009 21:35:32 +0000

Did everyone see the cute smart nerdy little money pig in the “g-whiz” e-blast we sent out today?? I think all of the lucky ducks who did would have to agree that it was super adorable.

GCI sends out great e-blast messages. If you’re not on the e-mail list and want to be (since it’s no fun feeling left out) then you should send an e-mail request to “the team” or use our contact form. Keep in mind, the e-blasts come with some awesome stuff that doesn’t show up in our blog or site and I don’t mean farm animals (though I am still crazy about that little piggy). No,we’re talking really helpful tips!

-Jenny

(P.S. If you need help getting your own e-blasts going we can help with that too.)