A little over a year ago we completely redesigned our website, wrote new content and were really happy with the results. But as time marches forward (on the web it actually sprints) it came to be time to begin anew. We went through an extensive brain storming process (pictured) and every member of the team had a chance to weigh-in on the new restructuring and design.

Some highlights…

• Tight social media integration with a real-time twitter feed and prominent social networking buttons
• Massive portfolio upgrade and restructuring, now featuring 28 clients with most of them having multiple projects associated with them
• Blog overhaul (you’re on it now, how do you like it?)
• Better conversions on our new estimate request form. A visitor filling it out has a much better experience and we get a better data set with each submission. We can get back to you on your project quicker!

We’d love to hear what you think, and if your business is in need of a website facelift let us know!

When asked by the Washington Traffic Safety Commission for help on the new distracted driving campaign, GCI jumped at the opportunity to help warn others about the dangers of using a cell phone while driving. The team went to work creating a strong logo, web presence, and informational rack card after diligently researching case studies and reading stories after stories of heart-wrenching tragedies caused by distracted driving. GCI also utilized social media as a communication tool by creating a Facebook page to help notify and engage with the public. The goal for each piece is to inform and save lives.

Check out these links to get more information about the new law:

www.texttalkticket.com

www.facebook.com/texttalkticket

1. To use any of these wallpapers click on your desired resolution (not sure which? 1600×1200 is a pretty safe bet for most monitors).
2. Once the image fully loads in a new window right-click and select ‘set as desktop wallpaper’ or some similar option (may vary from browser to browser).
3. Voila! New desktop hotness, straight from our brains to your computer! Hooray!

Enjoy! -The Team

Who Fruited?

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What is art?

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Sand Face

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Let Them Advertise

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Light Writing

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-Paul

It’s what drew me to the field in the first place (plus during the summers I get to wear flip-flops! woo!). I was surfing around on motionographer last night and came across a posting about some students at supinfocom, an art and design school in France, and the incredible work they’ve been producing.

from the hoop is what Arnoux Anthony, Dessinges Rémi and Fesquet Guillaume created.

Here’s a blurb from www.fromthehoop.com

Story of From the hoop is inspired by Earl Manigault‘s life. Earl Manigault was one of the greatest basketball player of his generation. Mentored by Holcombe Rucker through his youth he became the star of his high school team. As an universitary champion, he seemed destined to shine in NBA. But before the transition, he fell into drugs and lead his life far away from the basket. After dark years made of jail, drugs and friend’s death, he gave up this world to return in the right way to Harlem. He started the “Walk Away From Drugs” tournament for kids in Harlem. He died in 1998 from a heart failure.

From the hoop from From the hoop Team on Vimeo.

MAD still has folk art (part of  the permanent collection, Permanently MAD), but has expanded to include a gorgeous collection of design. The biggest buzz, however, is the building itself. It has been transformed. I can’t tell you how many times I walked past the original “lollipop” structure. Check out the before and after shots. If you’re really interested, there’s a NY Times video clip on how the architects made the leap.

—Martha

2 Columbus Circle Before. Note the "lollipop" motif at ground level.

2 Columbus Circle After