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June 24th, 2010 |
When asked by the Washington Traffic Safety Commission for help on the new distracted driving campaign, GCI jumped at the opportunity to help warn others about the dangers of using a cell phone while driving. The team went to work creating a strong logo, web presence, and informational rack card after diligently researching case studies [...]
Posts Tagged ‘branding’
GCI helps get the message out about Washington’s new cell phone law
Posted in Current Projects | 
Tags: branding, Design
Every Document is a Marketing Tool
Every scrap of paper that leaves your business is performing a marketing function. Many businesses, large and small, overlook this simple idea. You send invoices, fax covers, memo, notes, requests and all other manner of “non-marketing” related correspondence to – you guessed it – your clients, referral sources, and prospects. It’s a pretty simple thing [...]
Posted in Free Advice | Tags: advertising, branding, Ed, marketing
Simplicity
I love the idea of selling an idea as simply as possible. This Volvo ad is a great example. The image piques the viewer’s interest and then the payoff is very clear with the logo. The tagline under it is simply an extra at that point to enhance the benefit. This works because Volvo has [...]
Posted in Uncategorized | Tags: advertising, branding, Jenny
Developing a product?
There are so many things that go into product development and by the end, it comes down to the packaging and the launch. We can help with that for sure. But I found a Case Study about Mercedes Benz a while back that I thought it was really useful. They used direct mail and the [...]
Posted in Uncategorized | Tags: Add new tag, branding, direct mail, Jenny, marketing, product development