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August 18th, 2010 |
The Tillamook Cheese Loaf Love Tour made a stop in Olympia last week and GCI was there! The cute baby loaf VW was parked outside of Ralph’s Thriftway and the Tillamook crew was passing out delicious samples & coupons. Of course we had to bring our four-legged friends who love cheese as much as we do. [...]
Posts Tagged ‘advertising’
Good Old Spice
In our weekly staff meetings we have an item on the agenda, “Show and Tell.” It’s our little trip back to elementary school, and an opportunity to talk about great things going on in the world of advertising, marketing, web development, and design. In the meeting today I brought up Old Spice “Manmercials.” I think [...]
Posted in Funny Stuff | 
Tags: advertising, Jenny, video, web
Every Document is a Marketing Tool
Every scrap of paper that leaves your business is performing a marketing function. Many businesses, large and small, overlook this simple idea. You send invoices, fax covers, memo, notes, requests and all other manner of “non-marketing” related correspondence to – you guessed it – your clients, referral sources, and prospects. It’s a pretty simple thing [...]
Posted in Free Advice | Tags: advertising, branding, Ed, marketing
Simplicity
I love the idea of selling an idea as simply as possible. This Volvo ad is a great example. The image piques the viewer’s interest and then the payoff is very clear with the logo. The tagline under it is simply an extra at that point to enhance the benefit. This works because Volvo has [...]
Posted in Uncategorized | Tags: advertising, branding, Jenny
Market Research Shortcut
Looking for how to reach your target customers, but don’t have the resources to find or conduct market research surveys? Here’s a suggestion for source information that someone’s already collected for you. Use management tools to get into their heads. Search the web or go to any bookstore and you’ll find all kinds of scholarly [...]
Posted in Free Advice | Tags: advertising, Ed, market research, marketing