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14
Jan 11

Blue Friday

GOHAWKS flipped Blue Friday

Seattle Mayor Mike McGinn declared the day “Blue Friday” and GCI ad agency jumped on the Seahawks bandwagon! GCI has some pretty die hard hawk fans including CFO Donnie Miller and videographer James Waugh. Supportin’ the home team is what it’s all about! Here’s to a win in Chicago this weekend! GO HAWKS!!

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15
Dec 10

Happy holidays from your deer friends at GCI

GCI would like to wish you and yours a joyous holiday season! Whatever your traditions may be, we hope the rest of your year is filled with family, love, strong eggnog and joy.

-The Team

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4
Nov 10

A couple do’s for great websites

Company and product websites are the most important communication and marketing vehicles for almost every business. This was true in 2002, and has become much more true in 2010. What you say, and how you say it is what will elevate your sleek, exciting and successful website from the sea of useless, boring and confusing ones. Here’s a (not even close to exhaustive list) of things to do when tackling a website project.

DO

  • CONSIDER YOUR INFORMATION ARCHITECTURE – Identify your goals for the website and stick to them! What are the most important things for a visitor to take away from a quick surf around your site? Looking to convert them into leads? Maybe sell them products? If you don’t put it up there in the right place, visitors will be confused about the purpose of your site and you will be less than impressed with your results. Successful organization of information involves creating hierarchy. The most important, goal-oriented information should be given to the visitor in little tasty bits starting on the home page. The more breadcrumbs they follow the deeper engaged with your content they become. Greater engagment with the things you want visitors to find leads to more success for you, and more satisfaction for them.
  • KEEP IT FRESH – A good website will expand gracefully and is never “done”. Consistent updates to content, posting latest news, product updates and optimization of pages for maximum SEO will help you get more visitors, get higher quality visits and more people coming back to your site. Done properly your site will become the authoritative source for news and goings-on about your business. Precisely the way it should be!
  • CODE PROPERLY – Clean, standards-based code performs better, is more searchable and makes updating a snap. It’s tempting for business owners who want to do their own websites to use simplified tools to put a site together. Just spend a few hundred dollars on a piece of software that promises to take all the guesswork and mystery out of the equation. Don’t be fooled! A modern website is inherently complex to construct, but will also be easy to update. When these shoddy tools stop working properly you’re stuck looking at the code to try and solve the problem. Updating sites built using these tools is usually extremely tedious as well. Especially if you lose the original files, or the software becomes (inevitably) outdated.
  • PLAN TO BE ENGAGED IN THE PROCESS – We’re the experts at building your site, and you’re the authority on your business put us together and we’ve got a winning team! We will collaborate on identifying priorities, information architecture and creating the assets (text and images) going into your site. Once your site goes live you’ll have a variety of options for ongoing support and maintenance from us and solid instruction on how to use your new site’s features. Yes, there will be work for you to do (we’re not psychics no matter how hard we try) but your input throughout is invaluable in making sure your site comes to serve the specific needs of your business.

Thanks for reading, and may your next website endeavor be a successful one!

-Paul

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28
Oct 10

Happy Halloween!

Take a peek (and a gasp) at this montage then head on over to our facebook page to vote (likes and comments) on your favorite freak! The winning team member will have the joy of knowing they’re the creepiest and most ghoulish of the bunch.

Have a ridiculously happy Halloween everyone!

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7
Jul 10

Junetasum

GCI has a lot of June birthdays so we like to celebrate them all at once at what we like to call ‘Junetasum’. This year to commemorate the birth of Jenny, Sandy, Paul & Carly, the GCI team headed over to The Mayan for a delicious Mexican lunch and then returned to the studio for Connie’s made-from-scratch vegan red velvet cake with cream cheese frosting & vanilla ice cream. The highlight of the event was when Sandy jumped up on a chair at The Mayan wearing a sombrero! Sorry there’s no pictures of that, they would be too hot for our blog anyways. Needless to say, it was a great way to celebrate birthdays!

- Carly

birthdaycake1 300x198 Junetasum

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27
May 10

Real-Life Customer Service Tales

My customer service stories are from England. Years ago my husband and I were living there with our two small children. One day I scheduled a cable guy to come to the house and, like in the U.S., I was marooned at home waiting. He finally arrived some 4 hours late and announced it was “brew” time. He wouldn’t work until he had a brew (cup of tea) and biscuit (cookie). I thought he was joking. But no, he was not. I figured, what the hell, “when in Rome.” I made him a cup of tea and gave him some animal crackers. Then he got to work.

Also in England we had a dry cleaner who delivered door to door. The shop was called “Smart Alex” after the owner, Alex. This being England, the name referred to a “snappy or sharp dresser.” Part of their schtick was to deliver the dry cleaning dressed in a tux. A guy used to ring my doorbell at about 6PM dressed in a tux, complete with tails, dry cleaning in hand. I didn’t make the association right away. I used to think, “Wow, this guy has quite a social life, always going off to formal affairs after he does his deliveries.”

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30
Apr 10

Hi Nisqually Middle School!

We visited Nisqually Middle School today for their Career Days event. It was a lot of fun to talk about advertising to 7th & 8th graders, we heard a lot of great questions and hopefully sparked some imaginations.

We also threw out a TON of information and promised to provide a place on our blog for you guys to ask us more questions, or visit to find more information. So here it is!

Leave a comment or question below and we’ll do our best to get you a good answer.

Also here are those links to research salaries and colleges offering degrees in advertising-related fields. http://www.payscale.com (don’t worry, you don’t have to sign-up. Just fill out the form and be careful where you click!) and http://www.collegeboard.com

-Paul & Carly

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8
Apr 10

Paul’s Music

So, as usual, Paul is blasting some sweet tunes, ie Tenderoni, and it’s really lifting my spirits. Thanks to Paul, for making the work environment upBEAT!

- Jenny

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1
Apr 10

Donnie’s on Sale!

donnieisonsale forblog Donnies on Sale!

GCI ad agency has been bringing our clients out-of-the-box thinking when it comes to advertising for over 30 years. That’s why our CFO Donnie Miller, is offering an extremely rare chance to own ad space on his well-proportioned face!

That’s right! for a very reasonable one-time fee (see diagram) you can tattoo your company logo, web address, or any other message you’d like on what ad week magazine calls “the brave new world of advertising space.”

Donnie is active in the community so you know your ad will get exposure. With your purchase of space Donnie will promise to spend 10 hours per week at the location of YOUR CHOICE!

Space is limited, so get in touch TODAY!
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6
Nov 09

Cardboard Upgrade

Pack rat that I am, I have been living out of cardboard file boxes for the last year as I have completely tapped out my mod, GCI-supplied, Ikea storage system. Sorry, but I love a paper trail and I have files upon files of completed design projects stashed away here in cardboard boxes. But today Donnie GAVE me HIS woefully empty Ikea storage cabinet. All he had to do was remove his carefully filed Trident gum and a small ball of twine and BAM-I’ve got a cardboard upgrade. Thanks Donnie.

—Martha

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