It’s hard in this day & age not to see or hear something about Facebook. It is everywhere from the silver screen to your grandmother commenting on your pictures from 2,000 miles away. Facebook has become a part of our daily routine, so it’s not surprising that in a recent survey of digital-media habits from Ad Age/Ipsos Observer: 41% respondents said they want to receive communications from marketers on Facebook- more than double any digital platform. Even more astounding, one in three said it was their “preferred” platform.
What are consumers looking for specifically online? Coupons, coupons and more coupons. With the option to vote more than once, an astonishing 65% of respondents wanted brands to offer them discounts online. But it’s not all about the discounts that respondents wanted: 42% want better customer service, 28% sought branded game and only 22% wanted company news.
What does this mean for you as a business owner? You NEED a Facebook presence. And not just a presence, but also clever social media tactics that give your consumers reasons to keep coming back to your page, time and time again. Facebook is great for top of mind awareness, public relations and directing traffic to your website. All in all, there’s a huge consumer demand out there for brands to be on Facebook. Let GCI help you meet those demands head on! Give me a call & let’s chat about it!
Happy Facebooking!
- Carly 360.786.9657 ext. 104
