GCI Advertising Agency BlogFresh Design & Advertising Finds

Every scrap of paper that leaves your business is performing a marketing function. Many businesses, large and small, overlook this simple idea.

You send invoices, fax covers, memo, notes, requests and all other manner of “non-marketing” related correspondence to – you guessed it – your clients, referral sources, and prospects.

It’s a pretty simple thing to:
• make sure these documents also conform to the image you project in your marketing materials; and
• make them sell a little.

There’s no harm in introducing a new product or service in every communication, regardless of how mundane:
• put your company story on the back of work orders;
• list all of your products and services on fax covers;
• insert a coupon for a special offering in your statements;
• put two business cards in your thank you notes.

Many small businesses make the mistake of assuming that an existing client knows all about everything you offer. No, they probably know about the one thing they buy from you. Continue to subtly educate at all times. It’s this attention to detail that, over time, adds to the collective marketing momentum your business needs.

- Ed