Typekit features a wide-variety of faces for headlines, body copy and illustrative areas

Here at GCI we’re big fans of typography. For the longest time using great and unique fonts on the web was totally impossible unless you wanted to make them into an image (which is bad for SEO).

Enter: Typekit

Typekit is a slick way of inserting fonts for use on the web without infringing type foundries rights, and maintaining good SEO.

With just a couple lines of javascript code and a bit of simple setup on typekit’s site you can replace entire swaths of text on your website with a font from their extensive (and growing) library of available faces.

We’ve used Typekit on the PaperStone website and our new website design (notice the condensed sans-serif you’re reading right now). There are a couple new sites coming down the pipes using it too!

It probably doesn’t get many excited to talk about fonts. But hey, we’re excited and it’s just another way GCI is keeping our clients on the leading edge of web technologies and elegant design.

-Paul

A little over a year ago we completely redesigned our website, wrote new content and were really happy with the results. But as time marches forward (on the web it actually sprints) it came to be time to begin anew. We went through an extensive brain storming process (pictured) and every member of the team had a chance to weigh-in on the new restructuring and design.

Some highlights…

• Tight social media integration with a real-time twitter feed and prominent social networking buttons
• Massive portfolio upgrade and restructuring, now featuring 28 clients with most of them having multiple projects associated with them
• Blog overhaul (you’re on it now, how do you like it?)
• Better conversions on our new estimate request form. A visitor filling it out has a much better experience and we get a better data set with each submission. We can get back to you on your project quicker!

We’d love to hear what you think, and if your business is in need of a website facelift let us know!

When asked by the Washington Traffic Safety Commission for help on the new distracted driving campaign, GCI jumped at the opportunity to help warn others about the dangers of using a cell phone while driving. The team went to work creating a strong logo, web presence, and informational rack card after diligently researching case studies and reading stories after stories of heart-wrenching tragedies caused by distracted driving. GCI also utilized social media as a communication tool by creating a Facebook page to help notify and engage with the public. The goal for each piece is to inform and save lives.

Check out these links to get more information about the new law:

www.texttalkticket.com

www.facebook.com/texttalkticket

On our homepage, you’ll find an icon to sign-up for our G-whiz e-blasts (which are pretty much incredible.) If you aren’t getting them, then you’re only getting half the impact of some of our blog posts!

What else? Our portfolio is continuing to grow. You should be sure to take a look at some of the slick design work that has been happening around GCI.

Bottom line? Don’t be a square! Click the GCI logo at the top of the page and get ready for some awesomeness.

Our Facebook page is getting a makeover and you know you want to see it!

Be sure to log on and “like” page to be kept in the loop of everything advertising, check out our great albums, join in on hot discussion topics & more.

We absolutely practice what we preach! We have several clients who are on Facebook & it’s doing wonders for them. Have you thought about getting your business on? With over 400 million active users and people spending over 500 billion minutes per month on Facebook, as a marketer it’s quite simple. You go where the people are. Call me today & we’ll get started.

- Carly

Designer/Director Martha Guilfoyle, Photographer Paul Thomas, and Videographer James Waugh hard at work.

The Team was in audio/visual mode yesterday, working on a motorcycle safety program that will go statewide. Oh sure, we can take a lot of credit for all the effort that went into coordinating four motorcycle officers, five motorcycle riders and great locations. But what really sealed the deal on the day was glorious sunshine and blue skies a mere two days after snow.

Of course, when you mix burly bikers clad in leather on tricked out machines with two city police officers and two State Troopers on their motorcycles, you’re bound to attract an audience. It was heartening to talk with the public and hear nothing but positive comments. More than a few looked a bit perplexed to see cops and bikers laughing and getting along. Isn’t it fun to break people out of their stereotypical comfort zones?

One man said several times in a three-minute conversation how valuable he thought the motorcycle safety training he took had been to him. He was sure it had saved his life over years of riding in traffic. He said his young son loves motorcycles, too, and when he is old enough, he’ll have to go through the training before ever riding on the road. We need more parents like that.

What a fantastic day — sunshine, a great client, excellent “actors” and The Team working seamlessly doing good work for the public good. What’s not to like about that?

- Ed