facebook
twitter
March 26th, 2009 |
This morning I found my 10 year old son, Cameron, eating his Cheerios in front of a laptop. I’m usually a little sensitive about my kids eating around the laptop, especially when milk is involved, but I was shocked to see him playing a math multiplication game. I asked him what he was doing and [...]
Archive for March, 2009
Every Document is a Marketing Tool
Every scrap of paper that leaves your business is performing a marketing function. Many businesses, large and small, overlook this simple idea. You send invoices, fax covers, memo, notes, requests and all other manner of “non-marketing” related correspondence to – you guessed it – your clients, referral sources, and prospects. It’s a pretty simple thing [...]
Posted in Free Advice | 
Tags: advertising, branding, Ed, marketing
The New MAD
I go to New York City at least once a year to visit my family. I don’t tour around too much because I spent many years living there. Mostly I hang with my sister and catch up with the family and in the process I weave my way through the various neighborhood and shops. Next [...]
Posted in News | Tags: architecture, Design, Martha, museums, New York
It’s Alive!
Launching this new website is almost like waking up on January 1st, or graduating high-school. There’s so much possibility ahead of us, the future is wide-open and it’s all tremendously exciting! So without getting too emotional, the Team at GCI would like to extend our warmest of welcomes to you! Everyone on the Team will [...]
Simplicity
I love the idea of selling an idea as simply as possible. This Volvo ad is a great example. The image piques the viewer’s interest and then the payoff is very clear with the logo. The tagline under it is simply an extra at that point to enhance the benefit. This works because Volvo has [...]
Posted in Uncategorized | Tags: advertising, branding, Jenny
Hard Rock – Rockin’ Interactive
I was checking out some other blogs and followed a trail from what I thought was a cool print ad for the Hard Rock Cafe to what is indisputably an awesome interactive website demoed here on the creating firm, Duncan Channon’s youtube channel. Prepare to drop your jaw at how much work went into this thing, it’s [...]
Posted in News | Tags: interactive, Jenny, web
Some Days Are Almost Too Much Fun
The Team was in audio/visual mode yesterday, working on a motorcycle safety program that will go statewide. Oh sure, we can take a lot of credit for all the effort that went into coordinating four motorcycle officers, five motorcycle riders and great locations. But what really sealed the deal on the day was [...]
Posted in Current Projects | Tags: Ed, photography, video
Market Research Shortcut
Looking for how to reach your target customers, but don’t have the resources to find or conduct market research surveys? Here’s a suggestion for source information that someone’s already collected for you. Use management tools to get into their heads. Search the web or go to any bookstore and you’ll find all kinds of scholarly [...]
Posted in Free Advice | Tags: advertising, Ed, market research, marketing