There are so many things that go into product development and by the end, it comes down to the packaging and the launch. We can help with that for sure. But I found a Case Study about Mercedes Benz a while back that I thought it was really useful. They used direct mail and the customer response as part of their product development and by the end the people that had been giving the feedback to help develop the vehicle felt so involved… such a sense of ownership that they were very keen to take advantage of the pre-sale offer that Mercedes offered them. I think it would be truly thrilling to help one of our clients with this kind of project. The design and branding opportunities to make the company shine and make the product and final sale a success seem endless.
For full info on the Mercedes-Benz case study go here: http://www.brandingasia.com/cases/mercedes-case.htm
-Jenny
